It's still a bit taboo in the US. I hate to blame the media but they do play a huge role in how/what we view other cultures. Asian men in movies are either amazingly skilled and discaplined warriors or... Actually that's it, but 9 times out of 10 there's no room for romance in the story. We don think of them as romantic partners because we are hardly ever exposed to that image. And then you have the women who Walk around comparing every Asian guy to Bi Rain.